What is Domain Authority?
Moz’s domain authority (DA) indicator predicts search engine rankings. It reflects how relevant your site is to your industry or topic. It indicates domain power or authority. Domain authority is a good indicator of how you’ll rank compared to your competition, but Google doesn’t use it to rank websites. Domain authority ranges from 0 to 100. Higher domain authority scores improve search results. The distinction between domain authority and page authority is minimal. Domain authority displays your domain and subdomain’s ranking power, whereas page authority shows individual page rankings.A Good Domain Authority Score?
Domain authority is based on a lot of different things. But to give you an idea, Google, Apple, and Microsoft, all well-known sites with many users and backlinks, will have a high DA (between 90 and 100). If your site is brand new, on the other hand, your DA will be low, maybe between 10 and 20. By and large, it’s easier to raise your DA when it’s low. It gets harder as it goes up, and you may need to be patient and give it time. Don’t try to get your domain authority to a certain amount. Instead, look at what your direct competitors are doing. There is no way to say that a certain number is “good” because the average domain authority will differ for each industry. Don’t forget that Google doesn’t use domain authority to decide how to rank pages. But doing things like building backlinks and making sure your content is high-quality will also help your ranking signals.How To Calculate Domain Authority?
Moz says that you can figure out your domain authority by looking at how your domain compares to your rivals’ domains in search results. This is how Moz explains how it figures out its domain authority score:A machine learning method predicts the frequency of a domain in Google search results, determining its DA score. Domain A’s DA should be higher than domain B’s if domain A is more likely to appear in a Google SERP.These are the most important things that determine a domain’s authority:
- Link Profile: This is a list of all the internal and external ties on your page. You’ll build a great link profile if your post links to trustworthy websites and those trustworthy websites link back to it.
- Root Domains: Moz also looks at the number of unique backlinks when it looks at your link profile. You have 100 links, but they all come from the same site. This is what Moz will count as 1 root name. It’s important to get backlinks from a lot of different websites with a lot of influence.
- Spam Score: This is another number that Moz uses to figure out how spammy a website might be. It looks at a site’s backlink history and compares it to other sites.
5 Ways to Boost Domain Authority
Consider that increasing your website’s domain authority is a long-term approach. Will take time! After considerable improvements, don’t expect immediate improvement. Building great links and improving will take weeks or months. These methods are best for increasing site DA:1. Get Quality Backlinks from Authority Sites
Backlinks are crucial to domain authority, as you know. Backlinks are also a major Google ranking element. Since they lack backlinks, 90% of websites don’t obtain organic traffic, according to Ahrefs. There are many strategies to obtain backlinks to boost your profile. Check your top referral sources first. Traffic comes from these sites that connect to you. Can these domains provide more links? What similar sites could link to you? Try reaching out. WordPress makes it easy to find your top referral sources. Install MonsterInsights for a top referral report and more in your WordPress dashboard.
Keep reading for more information: What is on-page SEO? A complete guide
2. Create Linking-Worthy Content
Making great content that other sites will want to link to is the second way on our list to boost your domain popularity. People will share your information more if you make it valuable and useful for them. This makes it more likely that high-authority websites, like those run by governments or educational institutions, will link back to your site. You can get a better DA by getting links from other sites. This will also increase the number of root domains that link to yours. Not sure what fresh stuff to make? First, check out the pages that people visit the most. What kinds of material are people most interested in? Which pages of your site do people interact with the most? Make sure you keep making the things that your audience loves.3. Site Audit, Remove Bad Links
Getting links to your website is important for its DA and results, but having bad links can do more harm than good. Your site’s domain reputation can go down if it has links from spammy websites. It can even get you in trouble with Google in some cases. You should check your site for harmful links and get rid of them right away to avoid that incident. By going through your website’s whole link profile, you can use different SEO tools to find links that are damaging. You can also use Google Search Console to flag or skip those links if you can’t get rid of them. So, when Google’s crawler indexes, it won’t look at any backlinks that don’t look normal or are spam.
4. Improve Website Structure and User Experience
One great way to raise your domain popularity is to make sure that your website is user-friendly and simple to use. Search engines can easily read your web pages and list them in search results if they are structured correctly. Users will also find what they’re looking for more easily and are more likely to link to you. You should make a sitemap to help search engine bots find your site. A roadmap lists all of your important pages and makes it easier for search engines to find their way around your site and index your pages. Mobile optimization is the first step to improving your site’s user experience. Google is mobile-first, therefore it will evaluate your website on mobile first. So, your site must work on mobile devices and load swiftly. You must then secure your site. Get SSL certificates and switch to HTTPS. Sucuri is one of the top WordPress security plugins, including features like a web application firewall.5. Improve Your Internal Links
Internal link structure can also improve user experience and SEO. Links to similar sites on your site might engage visitors. Internal links assist search engine bots crawl and index your website. A good internal link structure also spreads “link juice” between pages. The value of a page sent to other websites is called link juice in SEO. More links indicate trustworthiness, which gives the search engine confidence. All this boosts domain authority. WordPress users can use All in One SEO to boost internal linking.
The Link Assistant add-on for AIOSEO will make an internal links report for your site and suggest pages that you can link to that are useful.
Keep reading for more information: How to build an SEO strategy 
