Search Engine Optimization (SEO)

SEO is the practice of improving a website’s visibility in search engine results pages, particularly on Google, to increase organic traffic.

Most businesses need SEO to thrive as it helps them rank for relevant keywords, driving valuable exposure and traffic.

SEO aligns websites with what search engines and users are looking for by optimizing content, technical aspects, and earning high-quality backlinks.

Search engines evaluate links from other websites, content relevance, and page structure to determine a site’s quality and ranking.

Relevant keywords can be found through keyword research tools like Semrush’s Keyword Magic Tool, helping understand user intent and optimize content.

If a website isn’t ranking on Google, it may not be indexed yet. Checking in Google Search Console can confirm if the page is indexed or if there are technical issues to resolve.

High-quality, authoritative content satisfies users’ needs, attracts links from other sites, and plays a crucial role in improving search engine rankings.

Various individuals like content creators, writers, photographers, videographers, and technical staff can impact SEO by following best practices for content creation and technical implementation.

The goal of performing SEO is to increase the volume of quality, relevant content on a website and improve the quality of content on a webpage to attract more traffic from search engines each day.